About us
ABOUT US
Shaping our future
With the challenges facing the fashion industry today,
communities of conscious consumers are growing
to promote responsible fashion choices.
Discover New Styles
Our garments are designed with both fashion and sustainability in mind. We offer a range of clothing that not only looks good but also feels good to wear, knowing it’s made with care for the environment.
Start with the customer – understand their style needs and deliver exceptional clothing that exceeds expectations.
Transforming fashion is our mission.
We’re committed to sustainability.
Meet our team
Dedicated professionals crafting your perfect fit
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the creative force behind our brand. He is passionate about merging style with sustainability, ensuring that every collection reflects our commitment to the planet.
Mich Stark
Chief Commercial Officer
Mich thrives on innovation. With years of experience in the fashion industry, Mich has been instrumental in guiding our brand towards a sustainable future. His vision is to blend style with responsibility.
Aline Turner
Chief Technical Officer
Aline is passionate about fashion and sustainability. She leads our design team, ensuring that every piece reflects our commitment to quality and eco-friendly practices.
Iris Joe
Chief Financial Officer
Iris, with her extensive background in retail analytics, helps us understand market trends and customer preferences, driving our innovative approach to garment design.